How to create a swimwear brand?Let me tell you.

How to create a swimwear brand?Let me tell you.


If you're a fan of sports swimwear and fashionable bikinis, you might even consider turning that passion into a business. Swimwear is a huge industry, and with travel starting up again, it could get quite a boost - so now is the time to turn your dream into a reality.

Travel plans took a huge hit in 2020, but statistics from airlines around the world show that consumers are starting to fly again. For many, that means traveling to tropical locations to get a tan. The excitement of getting out in the sun is contagious, so it's no surprise that swimwear is a huge hit.

In this article, we cover everything you need to know about how to start a swimwear brand. Specifically, we'll look at whether it's a good idea for you, who you can sell to, and what you need to know about the manufacturing process.

Why start a swimwear brand?

From a business perspective, swimwear is a noteworthy industry. The global swimwear market is growing steadily in value and is expected to reach $29.1 billion by 2025. And, during the pandemic, swimming and sportswear became increasingly popular - probably because many people realized the importance of exercise and outdoor activities.

Swimwear is a fun and exciting niche; there is something for everyone and plenty of opportunity to innovate. Swimwear is not only for athletes, it is also an opportunity to celebrate sunny summer days and warm days spent with friends and family.

As with any aspect of the fashion industry, swimwear is an exciting way to let your creativity shine while taking advantage of rising trends. For example, in recent years we have seen the introduction of neoprene fibers to improve elasticity. The market has also become more sustainable and diverse. Many consumers also want to purchase items from smaller brands, which provides new brands with the opportunity to compete with well-known brands.

Where to sell your swimwear

Shopify is the ideal solution for most startups in the swimwear industry.Shopify is a subscription-based e-commerce platform that makes it easy to create and customize your online storefront.Shopify provides all the features you need to manage inventory, create product variations, optimize your store for SEO, organize shipping, and more. You can also extend the functionality of your store with a number of Shopify themes - many of which are specifically designed for fashion and apparel brands. shopify starts at $29 per month and can easily be expanded as your business grows.

The best place to start a swimwear brand is online, where you don't have to worry about the cost of a physical store. That said, there are many online e-commerce platforms available to sell your products.

How to Source Swimwear from Wholesale Brands

If you're up for more of a challenge and are looking for higher margin revenue potential, you may want to talk directly to a swimwear manufacturer. You may be surprised at how inexpensive it actually is to make a $100 swimsuit; the swimwear industry has some of the highest profit margins.

There are two types of swimwear manufacturers to choose from.

  1. One option is to contact the manufacturer directly and create a custom swimsuit design

  2. The other option is to find a wholesale brand that sells white label products. This is similar to the dropshipping solution because other businesses have access to the same products

Each season, factories create a range of designs and you can purchase any style you want to get into the store. The great thing about sourcing from a wholesaler is that you don't have to do any design or manufacturing work, you just choose the products you like and buy them from the supplier.

However, unlike direct sales, you must order inventory before you can sell. This means a larger initial investment, and you need to store and ship your own products.

Ready to create a swimwear brand?

New business brings new challenges, and the swimwear industry is no exception. Nonetheless, entrepreneurs are seeing the potential of swimwear. So whether you want to create the feeling of a vacation all year round or find an outlet for your creativity, selling swimwear may be the solution. We hope this guide has provided you with the information you need to further your ideas.


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